National Farm Safety Week

Campaign Dates: 19-25 July, 2026

This year’s National Farm Safety Week campaign, Set the Standard: Show ’em how it’s done is all about the role we play in shaping what’s normal on farm. Every day, the way we do things, whether it’s cutting corners or doing it properly, is being watched and picked up by those around us. This campaign is about leading by example, calling out the small decisions that matter, and showing what safe, practical farming actually looks like in real life.

This year also marks the launch of the Safer Farmers Ambassador Network, with six farmers helping us to bring the National Farm Safety Week campaign to life through their own stories. They’ll be sharing real experiences from the ground to spark conversations and make the safer choice the one that feels like the right one, not just the required one.

If you would like to receive the media pack - please register your interest by sending an email to info@farmsafe.org.au. 

Daily Topics

Sunday 19 July - Launch of the 2026 Safer Farms Report

Monday 20 July - Take Two - The small pause that changes everything

Tuesday 21 July - The Simple Things Matter - Wear the helmet. Buckle the seatbelt. Every time.

Wednesday 22 July - Show Them Early - The next generation is learning from us

Thursday 23 July - The Shortcut Isn't Worth It - Rushing sets the wrong standard

Friday 24 July - More Than Tick and Flick - Safety starts with giving a damn

Saturday 25 July - Leadership Looks Like This - The standard we set shapes the standard we get

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